Over the holidays I had a chance to review the previous event of the year. I was very grateful to see many positive changes in several areas of our system.
We have several new franchisees, most of which are off to a fast start up. Several of our locksmiths have earned various certifications including CRL's and the new CAL (Certified Automotive Locksmith). We have made several process changes to help franchisees get support they need on demand.
More subtly but just as important has been the expansion of breadth and depth of services available. We are rapidly expanding High Security Automotive and Commercial keying capabilities in numerous markets. Many locations have added 'Reflashing' services for Lexus, Toyota, Acura and Honda vehicles (these are very expensive services from the dealer). We have been fielding a robust test program for additional automotive electronics such as the addition of remote start functions to vehicles, this is particularly useful for customer in the northern regions on frigid days like today.
2010 will have some unique challenges that I have seen emerging. We have several large multi-regional accounts that have come to depend on our service and our reputation for excellent service has spread to other multi-regional users. We have seen some victories for the locksmiths against the scammers, but the war is still far from over.
The central goal for 2010 is to expand and deepen the level of support for the franchisees, particularly for their locksmith and account divisions. A slew of actions are in the pipeline to help with internet marketing, sales training, advanced locksmith training, certification preparation and new franchise development.
I wish anyone reading this a Happy and Prosperous New Year.
Tuesday, January 5, 2010
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